Cinemas Add Pickleball and Ziplines to Lure in Moviegoers

 Popcorn and pinball don't cut it anymore to entice patrons as cinemas introduce pickleball and even ziplines to attract moviegoers.

Pickleball at B&B Cinemas,

According to a recent survey by NATO, the eight largest cinema chains (representing over 21,000 screens) have committed to spending $2.5billion on facility upgrades over the next three years.

Sound and projection are on the wish list but there seems to be a real push for offering "attraction" based offerings to keep moviegoers happy.

In theatre bowling

Moviegoers are returning to pre-Covid levels of attendance but if you browse social sites, you'll read that cinemas are aged, in need of substantial refurbishing, and can offer more activities. All of the large circuits admit that their cinemas need a fresh look.

How about a zipline in the auditorium?

CMG believes that cinemas can become event-based destinations, but they can't lose sight of what makes bank, and that is popcorn, candy, and soda.

By: Jim Lavorato