Netflix's latest scheme to keep eyeballs on their platform has turned to astrology.
'Your Zodiac Watchlist' let's members browse the Netflix catalog through the lens of their zodiac sign.
Starting, August 23rd (so you may have already seen this new content sorting mechanism on your homepage) the Zodiac Watchlist begins with the Virgo sign (Aug. 23 - Sept. 22). Netflix is betting that members will enjoy their content based on their astrological signs. Here are a few samples.
Virgos: 'Animal Kingdom', 'The Queen's Gambit', 'Now You See Me'
Capricorns: 'Suits', 'Hostage', 'Dept. Q'
Aquarians (my sign): 'Stranger Things', 'Resident Alien', 'Venom'
I'm not sure what the relevance between the zodiac signs and the content selected. It appears that many of the titles are of old content that many have already viewed and which Netflix wants to regurgitate.
If this is Netflix's latest attempt to boost customer engagement, I don't think 'Your Zodiac Watchlist' is going to work.
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