LG... The First in AI-generated Cinema Ads

'Radio Optimism' is LG's cinema ad campaign that inspires viewers into interactive human connection using AI-powered ad creation. Picture a cinema ad that makes the viewers miss someone and inspires them to write a song or poem. 

The ads center on an interactive platform that helps create personalized AI-generated songs transforming digital music into a shared emotional experience. Once created, the songs are automatically sent to the recipient - it's a new form of digital storytelling. 

The cinema version will be released in various screen formats. The flat format (1.85:1) uses black bands to display a QR code for immediate access. The cinemascope format (2.35:1) maximizes visual immersion.

LG is a global S. Korean electronics firm which was founded in 1958. It has over 142 locations worldwide and employees over 72,000.

LG's goal with Radio Optimism is to turn passive cinema viewing into active emotional audience participation. LG found that 68% of people struggle to form genuine friendships despite constant digital connection. According to an LG press release, Radio Optimism "is technology that enhances human connection rather than replacing it."

How to use Radio Optimism

- Users began by providing simple prompts describing their feelings or memories, i.e. 'missing my sister's laugh'.

- The platform then asks for the preferred music genre and mood.

- It then provides a unique AI-generated song along with album artwork to match. Users just see their feelings transformed into personal soundtracks tailored to their preferences.

Song with unique album artwork

With 'Radio Optimism" LG has moved from product to purpose. It's not trying to sell but connect and participate. Placing this experience in cinemas (where emotion lives in films) is very strategic for the LG brand.

"Cinemas are the perfect amplifier for the Radio Optimism platform", states Ali Elkara, LG Senior Account Manager, "we're using the big screen not for advertising but as a catalyst for human connection that extends beyond the cinema walls." 

LG's move to active advertising in cinemas is a first and a trend that will be copied and repeated by others. Look for these interactive ads at a cinema near you.