Hawking wine, watches, or woks, celebrities are cashing in on any number of side hustles. Star-owned brands are the current trend in retail, selling through both online and brick-and-mortar outlets.
Top celebrity entrepreneur standouts include
- Jennifer Aniston, who markets a very successful line of hair care products, called LolaVie.
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| At 56, Aniston is the best spokesperson for her brand. |
- Drew Barrymore has an exclusive deal with Walmart to sell her signature kitchenware, pet collection, bedding, and home decor lines.
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| Rihanna's line of beauty products sold over $500 million in 2024 |
- Selena Gomez's Rare Beauty cosmetic line reached $400 million in 2024. For this year, sales for the first eight months were over $481 million. This represents the highest-ranking celebrity beauty brand, second only to Rihanna's Fenty Beauty line, which reached $515 million last year.
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| Johnson hawking his Teremana tequila |
- Dwayne Johnson concentrates on three lines of products: Teremana tequila, Zoa energy drinks, and Papatui men's cosmetic products. Teremana sold 1 million cases in its first 12 months on the market, a record for a premium spirit.
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| Lady Gaga does a photo shoot touting the Haus Labs line |
- Lady Gaga's Haus Labs beauty brand is sold exclusively at Sephora outlets worldwide.
- Brad Pitt's Miravel rose reached sales of $60 million in 2024. Pitt is also the co-founder of Beau Domaine skincare products and God's True Cashmere clothing line, among other ventures.
In actuality, big celebrities are making big bucks on branded products. In some cases, these side gigs generate more money than they make acting or performing.
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