The Motion Picture Association (MPA), the major film makers' trade association, was not informed by Instagram (owned by Meta) that they were using the MPA's PG-13 rating symbol.
"The MPA was not contacted before the use of our rating symbol by Instagram as a tool for their Teen Accounts", stated Charles Rivkin, MPA's CEO.
The MPA introduced its film-rating system in November 1968. It utilizes a Rating Board that watches every movie in its entirety and assigns it a rating.
Over 90% of parents say the ratings help them make better viewing choices for their families - and that's why Instagram wanted to use it. A legal settlement will likely be worked out regarding the use of the movie rating.
MPA members are Netflix, Paramount Pictures, Prime Video, Amazon/MGM, Sony Pictures, Universal Studios, Walt Disney Studios, and Warner Bros. Discovery.
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