Governor Gavin Newsom of California has made noise pollution a priority of his administration. New legislation mandates that the noise level of advertisements must be at the same level as the movie or TV show being streamed by the likes of Netflix, Disney+, Amazon, etc.
The bill, SB576, passed unanimously by both the CA Senate and Assembly, was signed into law by Newsom. Starting in July 2026, major streaming services won't be able to "transmit the audio of commercial advertisement louder than the video content the advertisements accompany."
Many streaming platforms use tiered pricing that requires consumers to pay a premium for "no ads" viewing, but most subscribers opt for the lower cost "ads included" tier; however, the loudness of these ads is pronounced and very irritating.
It should be noted that the Motion Picture Association, a lobby group for the major film studios, opposed the new law, noting "that many streaming services have undertaken reasonable efforts to adjust the loudness of advertisements." Really! Consumers are very much in favor of this legislation, and I don't blame them, being a victim myself.
This is one law that other States should follow, and I don't say that often about many of CA's laws.
No comments:
Post a Comment