While the movie box office remains stagnant, traditional TV and streaming viewing are decreasing among younger viewers. 42% of Gen Z respondents stated that YouTube and other social media outlets, such as TikTok, are preferred over traditional TV or streaming platforms.
According to Activate Consulting's new study, Technology & Media Outlook 2026, 42% of Gen Z are opting to receive their entertainment and news reporting from YouTube and TikTok.
Microdramas are one of the fastest-growing trends in viewing. These are typically 1-2 minute scripted ongoing stories of 50 or more episodes. Each episode ends with a cliffhanger to keep viewers engaged. There are currently 28 million adults (aged 18-34) viewing microdramas daily in the U.S.
By: Jim Lavorato
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