One of the competitors to the movies is gambling. You may think this is laughable - it's not.
Per the American Gaming Association, legal U.S. sports betting posted a record $13.8 billion last year - overall betting topped $150 billion.
Disney's ESPN, the world's largest sports broadcaster, recently inked a deal with DraftKings, a live betting and sports book company which represents all major sports franchises, making DraftKings the "exclusive official sports book and odds provider to ESPN." ESPN BET will be the brand and will be aired via a new televised show entitled "ESPN Bet Live."
Under the agreement, ESPN users will have access to betting features and offerings from DraftKings, including: sportsbook, fantasy games, and other betting platforms. DraftKings operates online with over 10 million customers. It also runs restaurant-betting sites where customers can bet, watch games and events, eat and drink, and linger for hours.
Gambling is big and getting bigger, and although not directly related to the movies it does provide an alternative destination in and outside the home.
By: Jim Lavorato
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