If you don't know what Labubu are, you know now. Labubu are plush, cute/ugly bag charms that are headed to the silver screen.
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| Labubu |
Sony Pictures bought the film rights to the Chinese Labubu charms, with the aim of making a movie and hopefully developing a franchise. It's too early to tell if the film will be live-action or animated.
Labubu (the plural of Labubu is Labubu) exploded in sales when PopMart, a Hong Kong retailer, started selling 'blind boxes' of the charms - meaning buyers never knew which Labubu they were purchasing until they opened the package. With limited editions, the charms now have a huge secondary market.
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| Various Labubu |
Toys have been inspiring films, The Lego Movie, and Barbie generated huge box office and also earned several Oscar nominations.
By: Jim Lavorato
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