As the U.S. film industry is locked in labor and legal battles over generative AI, the rest of the world is 'full speed ahead' in embracing the technology.
At this year's Filmart, Asia's leading content market and media convention, held in Hong Kong, the emphasis was on everything AI: screenwriting, film production workflows, animation, full-length feature films, the issue of copyright infringement, and more.
"AI is transforming film and entertainment content production and reshaping the future of storytelling," said Candas Yeung, co-director of the Hong Kong Trade Development Council. "Reports indicate that a significant majority of movies now utilize some form of AI during production. We want to promote AI adoption between content creators and technology specialists."
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| The 30th Filmart had record attendance |
Warner Bros. was the only major U.S. studio to attend Filmart.
Kling AI, launched in 2024, is one of Asia's top generative video platforms, offering text-to-video and image-to-video AI tools. Kling has over 60 million creators using its products, who have generated over 600 million AI-generated videos. Although there is anxiety over the use of AI in the Asian film industry, it is much more open to AI usage, and they are not saddled with unions or guilds, as is the U.S. industry.
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| Hong Kong Convention Center |
To me, it is not if but when and to what extent AI will be used in the film and entertainment industry. The technology cannot be stopped, so harnessing it and adopting its best uses will be the challenge.
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