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| Bollywood and Beyond |
Kelly Day, VP of Amazon/MGM and Prime Video, says of India, "By far one of the most important markets anywhere in the world, which gets bigger and better every year."
With its huge fanbase, depth of audience engagement, and the production of Indian originals, the Indian market is primed for world dominance. There seems to be growing and widespread acceptance of Indian content, which is global. There will be more roll-out of Indian films by major studios and distributors, and more film production, be they Indian centric or other genres.
English is no longer the default language of choice for global storytelling as local language content is on the increase.
In addition to Indian production, Korean K-dramas and Japanese anime and manga-to-live-action film adaptations have strong international momentum.
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