What's Up At The Movies by Seymour Flix

French Movie Ratings Grapple With Sexual Content

Sex and the cinema has always been simpatico in France, but the times they are a changing, as the French government is contemplating altering its movie rating protocol.  Spurred on by a general trend toward a more conservative posture by many European governments due to social insecurity and terrorism the cinema is in the cross-hairs.

The French movie rating system is regulated by the National Film Board.  It rates films into one of four categories: All audiences, 12 years and older (no one under 12 admitted), 16 years and older and 18 years and older.  More and more, the Film Board, under pressure from any number of social groups, have capitulated and given more provocative films, which would normally receive a 16 rating the more restrictive 18 rating.

Eva Husson, a French film-maker, speaking on behalf of the French movie industry, stated "We're seeing a blossoming of a conservative movement that threatens to abolish rights and liberties we have known for at least 50 years."  

The problem stems (like most issues) from money.  A 16 rating restricts a film's commercial value and an 18 kills it!  Most exhibitors opt out of screening 18 rated films, not because of limited audiences but because they have to pay a higher sales tax on 18 films (16% vs. the normal 11%).   This also impacts TV airings, as movies with a 16 are not allowed prime-time slots and 18 films are ban altogether except on pay-TV and can air only after midnight - a slot usually dedicated for French porn films.

Recently, the French Ministry of Culture has weighed in, as French film-makers believe they are losing their freedom of expression (not to mention cash) and the current rating system is eroding the long-held French tradition of dealing frankly with sexual themes. The Ministry wants to reform the rating system to a more content driven one; whereby, an 18 rating would be given only to films that have overt sexual or ultra-violent scenes.


Tribeca: From Film Fest to Slug Fest

The angry debate over whether or not to vaccinate young children against MMR (measles, mumps, and rubella) has been raging for years.  The crux of the issue is that a small, but very vocal, group say that the MMR vaccine has a direct causal link to autism.

Now, a new documentary entitled: 'From Cover-up to Catastrophe - Vaxxed' has stirred a huge controversy as it is going to be screened at the upcoming Tribeca Film Festival in NYC, and the backlash for including this anti-vaccine movie has been swift and widespread.

The film was made by Andrew Wakefield, a discredited phyician who license to practice was revoked when he published a study of the vaccine controversy that was found to be totally false and filled with bogus data.

Last week, Robert DeNiro, co-founder of the Tribeca Fest defended the decision to include Wakefield's film, saying "In the 15 years since the Tribeca Festival was founded, I have never asked for a film to be screened or gotten involved in the programming.  However, this is very personal to me (DeNiro has an autistic child) and I want there to be a discussion which is why we will be screening 'VAXXED'.  I am not personally endorsing the film nor am I anti-vaccination, I am only providing the opportunity for a conversion about the issue", 

CMG thinks DeNiro is in denial.  The U.S. Centers for Disease Control , after extensive studies has stated unequivically that there is no link between the MMR vaccination and autism - period! Numerous studies have been conducted over the years by various health organizations worldwide and all have stated that there is no causal link between the two.

The anti-vaccine advocates, however, claim that Thimerosal, a preservative once used in vaccines is responsible for causing autism, claiming that the U.S. Government has conspired with the drug companies to cover up the truth.  Used for over 70 years to inhibit the growth of bacteria and fungi in vaccines, Thimerosal is not widely used today, as vaccines are no longer stored in large multi-dose vials but are now stored in individual vials or in pre-filled syringes where a preservative is not required.

The decision to screen 'Vaxxed' has also received flax from the creative film community.  Docu producer Penny Lane, writing on behalf of many film-makers in 'Filmmaker Magazine' stated that the Festival's decision to screen 'Vaxxed', "threatens the credibility of not just the other filmmakers in your doc slate, but the field in general. This film is not some sort of disinterested investigation into the vaccines cause autism hoax; this film is directed by the person who perpetuated the hoax."

CMG wonders why the Tribeca Film Festival and Robert DeNiro want to enable a hack and charlatan to spew false medical information.  It serves no useful purpose and can cause harm if parents opt-out of permitting their children the MMR vaccine to their detriment.

LATE BREAKING: Today, Robert DeNiro reversed his decision to screen 'Vaxxed' and has dropped the film from the Tribeca Film Festival slate of movies.  After discussion with the Tribeca Fest organizers and the scientific community DeNiro issued this statement, "We do not believe it contributes to or furthers the discussion I had hoped for."


Yours truly,
Seymour

Bingers Rule

70% of Americans binge-view movies and TV shows, ingesting, on average, five hours of viewing at a crack.  60% rank Internet content-streaming as their most valued among paid on-line services, and younger viewers (14-25) value streaming content more valuable than TV. Roughly 46% of American households subscribe to a streaming service.

These changes in entertainment content viewing present a two-edged sword: on the one hand it threatens traditional media business models, but. on the other, also presents great opportunity for content providers, particularly Hollywood, to reach the next generation.

Kevin Westcott, a media consultant told CMG, "Millenials are streaming more than watching TV, they value streaming more than TV, and when they do watch TV they are doing, on average, four other things at the same time."

36% of Americans binge-view movies or TV shows on a weekly basis.  Dramas are most popular among bingers followed by comedies, and than reality TV shows.  "Television is still very powerful but for younger generations social media has eclipsed TV", says Westcott.

Binge viewing is good for the cinema, most notably for franchise films. It gets people interested in the series and paves the way to viewing the next installment on the 'big' screen.  Traditional broadcast TV is losing its audience and will continue to do so, as more and more people pick and choose what they watch, when they watch, and on what platform they watch.

NO 6 AFTER 6

The new rule at many cinemas is 'No 6 After 6' - no children 6 years or younger are allowed into the cinema after 6pm to view an 'R'-rated movie.

At what age should children not be allowed into evening movie shows.  Some say 6 is the magic number and many in the cinema business agree.

Barring children under age 6 from seeing an 'R' rated film after 6pm provides for a better movie experience for adults.  Any cinema operator will tell you that the most complaints they receive is customers bothered by noisy and restless children particularly when viewing adult movies.

Some circuits, like Regal Cinemas, have gone farther than the 'No 6 After 6' policy and are enforcing the rule at all screenings.  Amy Miles, CEO of Regal told CMG, "At Regal, it's our job to provide the best moviegoing experience, and we want to make sure there are minimal interruptions during 'R'-rated movies.  We best achieve this by controlling the number of children viewing these films."

The Motion Picture Association of America (MPAA) which rates films, stipulates that anyone under the age of 17 attending an 'R'-rated movie must be accompanied by an adult (21 years or older).  The new 'No 6 After 6' tightens the MPAA rule, but, so far, no Hollywood studio has raised objection to the new policy.

There may be some push-back from adult patrons who bring small children to evening showings of 'R'-rated movies but cinema operators say it's worth it to keep the majority of customers happy.  AMC and Cinemark, two of the largest chains along with Regal have also adopted the 'No 6 After 6' admission policy.

It appears that admission policies are coming full-circle.  What once were efforts to cater to parents and children has now turned to placating adult audiences - particularly for evening presentations.

CMG is in favor of the 'No 6 After 6' policy.  Regal's more stringent policy of no children 6 or less admitted to any 'R'-rated film at any time, I believe, is going in the right direction.

Best
Jim

Send In The Clowns: Which Presidential Candidate Is Best For The Cinema

CMG takes a hard look and exposes how the remaining Presidential candidates would impact the cinema. 

We are down to four

The remaining candidates for the Presidential nomination are essentially four (at this time) - two Democrats  (Clinton and Sanders) and two Republicans (Trump and Cruz).  Lets take them one at a time and judge their cinema-friendliness, while keeping in mind that all four are flawed and come with major Presidential short-comings.

The Dems

- Hillary Clinton is all about power. She has 100% name recognition and as Pres, if it is good for Hillary it will be done irregardless of what side of the political spectrum the issue resides.  Hillary may be many things but she is first and foremost a power-hungry, legacy-driven pragmatist - not unlike many past U.S. Presidents.  She gets lots of cash and verbal support from Hollywood and would be an advocate for the cinema industry.  She is very comfortable with tinsel-town honchos and the relationship between H'wood and DC would be very friendly and cordial.

- Bernie Sanders is a grumpy old Marxist.  As a college student I remember reading (the condensed version) of 'Das Kapital', Karl Marx's manifesto, for a philosophy class. Sanders' stump spiel is right on Marx's theory - that social progress can only be obtained through class struggle. For Sanders, the struggle is for income equality - the 1% ers vs. the lower and middle classes, and that struggle can be carried out by organized actions. We currently see this manifest itself with the protesters (Bernie's bullies) which endeavor to disrupt Trump's speeches.

Bernie is bad for the cinema. Hollywood's movers and shakers would be taxed to the hilt. Movie admissions would rise, and there could possibly be a move to film censorship. "Religion is opium for the masses" is a quote from Marx. Just substitute cinema for religion and you may have a President Sanders' quote.

It started with 21

The GOP

The Donald - what can be said that you don't already know.  Trump too, has 100% name recognition and uses it to his full benefit.  To his credit, he manipulates the media like a circus ring-master and would, like Hillary, be a pragmatic and ego-driven President.

As far as the cinema goes, it would be no harm/no foul so long as Hollywood didn't pick any major fights with a Trump led administration.  Trump has no political philosophy (left or right) and he's not an ideologue.

Ted Cruz, on the other hand is an ideologue. Cruz is a conservative and the antithesis of Sanders, both have rigid political views and would try to impose those policies as President.  Cruz would have success at the fringes but could not 'go to the people' for support the way a Donald or  Hillary could. Cruz is not a cinema guy or Hollywood supporter and therefore he disqualifies himself.

To summarize, it's time to send in the clowns and we are left with two - Clinton and Trump.  Flip a coin, draw straws, pick a name out of a hat, both would be cinema/entertainment supporters.  Hillary may have the inside track but on Trump's side is his ability to 'wag the dog'.  You choose.

Just saying,
Jim

What's Up At The Movies by Seymour Flix

Sneak-peek At Disney's (record-breaking?) 2019 Release Schedule

'Incredibles' scheduled for 2019 sequel 

It looks like Disney is in for a killer year in 2019 - lots of highly anticipated sequels and more franchise pics. Here's what's on the mouse's schedule, two plus year from now:

Captain Marvel - first female-led superhero movie. The scuttlebutt is that virtually every major female star is gunning for the lead in this one. It will be BIG!

Untitled Disneytoons Production - the maker of 'Planes', Disneytoons is currently producing another animated drama for the cinema which no doubt will be a box office hit with younger audiences.

Avengers:Infinity War II - The 'Iron Man' saga continues and it won't be the last.  The first two Avenger films were huge box office bruisers and this, third installment, won't disappoint - huge fan base.

Star Wars: Episode IX - The last of the Star Wars trilogy of films by Disney, this film could be the biggest grosser ever!  We'll have to wait and see but my guess is that the mouse-house plans to continue the Star Wars franchise. It's just too lucrative to stop.

The Incredibles 2 - Pixar films are, for the most part, incredible and very popular with a wide age group of moviegoers.  2019 will finally see the release of the long awaited sequel to 'The Incredibles'

The Inhumans - A new, stand-alone superhero film.  Rumor is that Vin Diesel will star, which means that Disney thinks this film could have sequel or even franchise potential and will green-light a mega-budget for this one.

Indiana Jones 5 - The only thing we know for sure is that this sequel will be made and that Spielberg (will direct) and Ford (will star).  Fans are looking forward to a good storyline and solid action reminiscent of the first two Jones' movies.  It will be good to see Jones with iconic hat, whip, pouch, and swagger back on screen.

Tinkerbell ? - In production is a live-action fantasy film which is thus far untitled. It's not known if this will be the long-anticipated 'Tinkerbell' or perhaps a sequel to 'The Jungle Book'.  Disney has yet to announce but 'Tinkerbell' is the front-runner guess.

So, all of the above to be released in one year. 2019 could turn out to be the biggest, all-time grosser for any studio ever given this roster of movies - only time will tell but Disney has a good shot at it.

'Show Your Disney Side'

Another Disney happening, is a new iPhone app called, 'Show Your Disney Side'.  Launched two weeks ago, by using this app you can take a selfie and hit a button and transform yourself into a Disney character - ie. a clone of hundreds of characters. Since its release, 'Show Your Disney Side' has been downloaded more than 1.5 million times with over 11.5 million Disney character transformations.

A clone of a Japanese app called Tyffon, which turns selfies into zombies, Disney saw the opportunity in swapping its animated and live-action characters instead and contracted Tyffon to make the new app a reality.

'Show Your Disney Side' is free as Disney  views it a great marketing tool.  Try it out!

NATO Rejects 'Screening Room' Movie Release Scheme

As a follow-up to a CMG post of March 15th, entitled 'Movie Exhibitors' Release Window Gets Shut' it appears that the Screening Room scheme of offering in-home movies day-and-date with cinemas has run into some stiff resistance.

NATO, the National Association of Theater Owners, issued a statement yesterday denouncing the Screening Room idea.  Defending the notion that the traditional release schedule provides movies the ability to become an 'event' and not just another in-home pay-per-view option,  NATO was having none of the Screening Room's proposal.

In a non-to veiled reference to the Screening Room plan, the theater owners group said, "NATO has consistently called on movie distributors and exhibitors to discuss, as partners, release models that can grow the business for everyone.  These models should be developed in company-to-company discussions, and not by third parties."  

CMG tends to agree with NATO. Why have a middleman?  Cinema owners and the studios can work out a release model which takes into account the changing lifestyles of movie-viewers to the mutual benefit of both.  Prediction: Screening Room will not see the light of day.

Best
Seymour Flix

Movies That Will Bomb This Year

As 2016 starts there have already been several real box office winners, 'Deadpool' and 'Zootopia', are the biggies. There has also been several major flops, 'Gods of Egypt' and the biggest bomb thus far, 'The Brothers Grimsby'.  As I reviewed the film roster for the remainder of 2016 there are a number of pics that look very suspicious and could be potential box office dogs for exhibitors.

Biggest 'boink' of the year thus far

'The Huntsman:Winter's War' (April 22 release) - a prequel to 'Snow White and the Huntsman', this pic looks very much like it predecessor which although grossing over $400 million globally did not live up to expectations. So, watch this one carefully and don't bet the farm on it.

'Alice Through The Looking Glass' (May 27 release) - a sequel to Tim Burton's version of 'Alice In Wonderland', in this film, Alice returns to Wonderland and although the original made lots of money it got so-so viewer response. As I look through my looking-glass I see a lack-luster box office.

'Independence Day - Resurgence' (June 24 release) - the aliens who were soundly defeated in 'Independence Day' are back and badder than ever in this sequel.  The original film debuted in 1996 so there has been a long delay in releasing a sequel; additionally, there was never any viewer clamor for a sequel. Although some of the original cast will reappear, Will Smith will not.  Given all this, I think the box office will be iffy.

'The Legend of Tarzan' (July 1st release) - yes, the Tarzan saga continues and with a $180 million budget. It's hard for me to see how Tarzan can garner major box office bucks given it's stale subject and very stiff summer competition.

'Inferno' (October 28 release) - the third in the Da Vinci trilogy, Tom Hanks returns to run around Italy once again.  I just don't see the draw for this pic being anywhere near what 'The Da Vinci Code' scored.  This film is a stretch from the two previous pics, it's more of the same but of lesser quality.

So, there you have it. Exhibitors, be wary of these pics and don't bet on any of them being a box office bruiser.

Movie Exhibitors' Release Window Gets Shut

Several of Hollywood's biggest film makers are backing the fledgling home-movie provider, Screening Room - as  Steven Spielberg, Peter Jackson, JJ Abrams, Brian Glazer, and Ron Howard have joined others as investors in the venture.

Screening Room will offer its subscribers in-home movies for $50 at the same time (day-and-date) as they debut in cinemas.  Subscribers will have 48 hours to watch the movies and there is a one-time charge of $150 for the set-top box that serves up the movies. Screening Room management's marketing strategy is to capture a middle-aged adult audience whose busy schedules make a trip to the cinema difficult.

To entice, both the studios and movie exhibitors, to support their scheme, Screening Room would pay as much as $20 of the $50 watch-fee to exhibitors.  Additionally, subscribers would receive two free admission tickets to see a movie at a cinema, which further benefits exhibitors' and their concession sales. The studios, as distributors, would get a cut of the $50 per-view-fee as well (believed to be 20%).

Exhibitors have always been adamantly opposed to any shorting of the release window, particularly in regards to home-cinema schemes.  Most exhibitors feel that a smaller window (or no window) of exclusive release drastically hurts their business.

The support of big-name film makers is a key for Screening Room in convincing exhibitors and studios to embrace their concept. Screening Room representatives have stated that they are close to a deal with the AMC theater chain (which will soon be the largest chain). Regal Entertainment, the other large cinema circuit, has stated that they will refuse to exhibit any movie that does not adhere to the current, roughly, 90 day exclusive theatrical release window. On the studio side, Universal, Fox, and Sony are studying the Screening Room proposal.  Disney stated that they are not interested in the plan.

Representatives of the film-makers/investors declined CMG's request for comment on their Screening Room involvement.

$1,200 To See A Movie !

Yes, a ticket for the upcoming film 'Assassin's Creed' (which is based upon the very popular video game of the same name) will cost you a cool $1,200.

$1,200 admission comes with crossbow

In what is a first for a movie release, 20 lucky (?) individuals will receive a hand-made replica of a 15th Century crossbow - as is used in the movie for the $1,200 admission.  The crossbow, along with other movie clone props will be sold for the movie's debut.  A movie ticket and several temporary tattoos will set you back $15.  Ticket and toy knife - $60  This is a first time an admission will include a product, and if successful will set the stage for many other movies to copy.

'Assassin's Creed' is a very lucrative gaming franchise.  Fox and Ubisoft (gaming developer) want it to be a movie franchise as well.  The release date for the movie is December 21st.

First released in 2007, 'Assassin's Creed' the original game has been followed by eight other franchise games, the last of which 'Assassin's Creed: Syndicate' was release in 2015.  It will star Michael Fassbender and is being produced by Ubisoft Motion Pictures, Fox will distribute. The production cost for the movie is $200 million.

Hollywood's Problem With Politics

Why do Hollywood elites get involved in politics?  I know everyone has there own 2-cents to throw in regarding the Presidential race but it seems the H'wood elites bend over backwards to get their views heard.  From Clooney to Sasha Cohen the vociferous rancor is non-stop.

Can I sleep in the Lincoln bedroom next time?

Like most social and financial elites, the Hollywood glitterati, are out of touch with the 'common man' - who doesn't earn in a lifetime what a Clooney earns for one movie. They don't feel the pain of the average person and console themselves by throwing a few bucks at charities or giving a fund-raiser for (mostly liberal) politicians who, they believe, share their kinder-gentler side. Then it's back to the LA compound, NYC apartment, European chateaux, or Carib retreat - having fulfilled their social obligation.

For those who throw fits just being photographed by the paparazzi criticizing Trump as a bigot, racist, Nazi, etc. shows how extremely transparent Hollywood stars can be. I guess they feel that by exposing their views they can sway others to their way of thinking.  However, in this year's election, the voting is emotional rather then logical. For example, the two Democratic runners couldn't be farther from each other.  Clinton gets the majority of her funding from Wall Street and Hollywood the very people Sanders hates and vows to tax into oblivion. On the Republican side is Trump, billionaire populist and would-be game-changer, Cruz, anti-government but senator, Kasich, who will completely revamp and fix everything in his first 100 days, and several others who are no more than cliches.

Any thinking person knows that all the bluster from the Presidential hopefuls is no more than forged rhetoric and in many cases down-right lies. They know that the IRS can't be eliminated, that Obama-care can't be scraped, that the 1%ers cannot be taxed at 90%, that abortion will never be ban, that racism (in all of its forms) will not end upon their say-so, that 11 million will not be deported (question is what about the next 11 million), or that the 17 year-old war with Muslims will end under their watch.

The problem with American politics is that the three branches of the U.S.government have control over almost nothing that matters.  75% of the Federal budget goes to entitlements and debt service, which are cast in stone. That leaves 25% for the bureaucracy to deal with and the two political parties to more or less fight about - but they are mostly on the same page regarding the military and security which leaves a few issues on the periphery to squabble about. And so it goes.

To all my Hollywood friends: relax and don't get yourself in a knot. Your status isn't threatened and your pontifications have little persuasion power.  Just be content in the fact that you are working in a make-believe world and getting paid very well to do it.

Just saying,
Jim

The BIG Get BIGGER

AMC offers reclining seats in all auditoriums

AMC Entertainment, a subsidiary of China's Dalian Wanda Group, agreed to purchase the Carmike Cinemas theater circuit for $1.1 billion.  The addition of Carmike, the fourth largest theater circuit in the U.S. with 2,954 screens, will make AMC the largest cinema chain in the world with a combined screen count of 8.380 in over 600 locations. Regal Cinemas with 7,361 screens will move from 1st to 2nd place.

AMC management anticipates that the joined companies will lower combined operating costs by $35 million as they take advantage of increased scale.

AMC's expanded concession menu

Since being purchased by the Wanda Group in 2012 for $2.6 billion, AMC has reconfigured their cinema operations: reducing seat count in virtually all of their auditoriums by installing fully reclining seating, by expanding the concession menu (including alcoholic beverages at some locations) and introducing self-serve concessions - it is expected that the same changes will take place at the Carmike locations.

As the largest circuit AMC management has stated that they may request the movie studios to allow them to offer movie premieres and/or special screenings before other exhibitors are allowed to screen them.

The consolidation of the movie exhibition industry continues, as the big get bigger.  The purchase price per screen for the Carmike circuit is $376,000 - a premium price.

Where's The Cinema ?

Forget all the hubbub about Hollywood diversity and inclusiveness, it's the international box office that now matters most.  The 2015 box office gross was about $40 billion - up 10% over 2014.  Most of that gain came from outside the U.S. and provided the major studios with most of their profits - about 73% of total box office gross was generated outside the U.S.

For itself, pushed by 'Star Wars', 'Jurassic World', and 'Furious 7', the U.S. box office generated $11.1 billion, a 7% increase over 2014 but due principally to higher admission pricing as attendance was essentially flat for the year.

So, overseas is where the action was and will remain as the studios look for ways to meet the needs of overseas audiences.  China's box office gross was $6.5 billion, a 50% growth over 2014 thanks to a combination of U.S. and Chinese movies.  It is only natural that Hollywood is green-lighting more movies that have international appeal and cater to other countries tastes, leading to casting decisions to accommodate this change.  The majors are also doing more joint production with foreign film companies to placate foreign audiences. Tentpole movies do very well in overseas markets.  For example, 'Furious 7' generated 77% of its total gross outside the U.S..

International box office growth is all the more dramatic given that fact that it was bucking a very strong U.S. dollar, if the strong dollar was taken out of the exchange picture the global box office would have been much, much greater.

Screen count is up dramatically overseas.  Last year there was a 6% increase in screen count globally reaching a total of 142,000.  In China screen count was up a gigantic 40% to 32,000 screens.

In sum, the movie business is very much alive and well and there is no need for hand-wringing due to competition from other media platforms.  Like many other things in the U.S.,  the cinema is static and needs rejuvenation - it is still numero uno but the international market is booming and that is where the growth in content production and box office will be in the future.

Just saying,

Jim Lavorato

'Dynamic Ticket Pricing' Is In Your Future

On February 1st, CMB posted that Disney, Fox, and Lionsgate had partnered with Atom Ticketing to set in motion the eventual push to the use of 'dynamic ticket pricing' by movie theaters.  DTP, or ticket price management, is a process by which a cinema (studios) charge more or less for a movie admission based upon a film's popularity, day and time screened, cinema location and other factors so as to optimize each movie's admission gate.

It seems now, that the plot has thickened, as this week Comcast's subsidiary Fandango (the online ticketing company) acquired Flixster and Rotten Tomatoes from Time-Warner - bringing two studios: Warner Bros. and Universal (also sub. of Comcast) together.  Under the deal, WBs would retain an equity stake in Fandango.

Rotten Tomatoes, a website which aggregates film reviews and posts movie ratings fits in nicely with ticket selling sites.  Fandango reaches about 40 million people per month while Flixster and Rotten Tomatoes attract about 19 million but serve different demographics.  Amazon's IMBd, the #1 movie go-to site, attracts 73+ million visitors each month.

Under the Comcast/WB scheme, Flixster will no longer be selling movies but will focus on movie news and information (a la CMG).  Fandango will continue to sell tickets but also increase its video and movie sales.

These acquisitions and restructurings are all part of what could be termed, 'the movie ticket life cycle'. The Comcast/Warners alliance will be competition for the Atom/Disney/Fox/Lionsgate venture and they both adopt the dynamic ticket pricing model.  It's just a matter of time before Sony, MGM, and Paramount get on board.

You heard it first at CMG. 

Cinema Trends & Insights : Installment #2

Cost of Going To The Cinema

It seems that consumers, of all ages, are now (more than ever) looking for value in entertainment and the cinema is no exception.  About one-third of all social media conversations regarding the cinema center on cost - particularly concession costs as being too high.  This trend brings to light an issue which the astute cinema operator can take advantage.  The notion of high concession pricing is a real issue but also a perceived 'value' issue and, as such, can be managed so as to get moviegoers to purchase more concession items if they believe they are receiving value for their purchase.

Of the social media chats regarding moviegoers views on concession, it seems that not only food costs (which make up 25% of all social conversations) but chats regarding discounts and promotions (29% of conversations) were very important.  By all accounts, it seems that moviegoers are losing interest in promotions and so-called 'club card' discounts and coupons.

Between 2013-15, data indicates that a full 66% of moviegoers considered cinema concession too expensive, while only 5% indicate that admission was too expensive.  Only 11% indicated that concession promotions and discounts were important.  The good news is that only 8% felt the movie would be better if watched at home (down from 22% in the 2010-12 period).

Concession Pricing

We have learned that cinemagoers, by a wide margin, believe that concession prices are high or at least perceive they are high.  Many cinemagoers fore-go purchasing snacks and from tracking social media chatter the data indicates that 88% of cinemagoers bring in their own snacks to either supplement their concession purchase or to bypass concession altogether. So, the response should be for cinemas to create their own brands of treats and base them around 'high valued' deals and affordability to win back concession purchases.

Movies & Music

The cinema and music chatter dominate the social media within every country. Music is dominated by recording artists.  For example, in country music, Taylor Swift propels the country music, and she only makes up a whopping 80% of all country music conversations.  In music, the country genre tops the social media chats and continues to appeal to a wider and wider audience.

Gaming is HOT

Gaming is huge in entertainment. 4 in 10 American adults own a game console and the ownership is growing with may households having two or more consoles.  Additionally, PCs for gaming, particularly for on-line gaming is growing at double digits.

Piracy

Piracy of all types of entertainment content is not only rising but people seem less concerned about getting caught.  Recent data suggests that your average pirate is becoming more diverse - moving from a predominately youth base to an older more diverse pirate.

The Rise of Militainment

Militainment - the merging of military tactics with entertainment technology.  If you haven't heard of this term you will.

Drones - centerpiece of militainment

Video gaming and gamers offer the military a set of technology and skills that are being used as drones play a larger role in military surveillance and direct combat. Using drones presents a different form of killing as the drone operator/ player/combatant is literally 10,000 miles from where the action is taking place - it is a total physical and emotional disconnect.

Like playing a video game the military drone operator is not a physically engaged warrior but is waging war-by-distance and it is where the military wants to be in the 21st Century.

The U.S. military has bought the intellectual property rights to hundreds of video games and aggressively recruits top video gamers for service.  Currently, 87 countries have and use drones on a daily basis, principally for surveillance, as warfare evolves.  With militainment there are no fears, anger, emotions, it's detached doing.

Movie-making and all of the technology that goes into special effects, etc. and video games where excellent realism has now morphed into virtual reality is where militainment  moves forward and turns that make-believe into 'real' reality - and there is no going back.

Cinema Trends & Insights: Installment #1

Global entertainment and media exceeded $2 trillion last year - and  growing.  Serving up a vast array of content for billions of viewers, readers, listeners, players, and fans, mass entertainment is inescapable as it reaches into every corner of the world.

At the heart of the entertainment industry is the cinema.  It acts as a window into current events and in many ways forecasts the future.  Moviegoers respond and relate to what they view on a cinema screen - it is an emotional experience.  Whether a rabid film fan or infrequent moviegoer the cinema plays a role in shaping our social insights and personal sentiments.

Consumers know which genre of movies are the top grossers and thus drive the industry. So, it is important to know what trends and issues are motivating viewers to either sit in their living room or go to the local cinema.  It is important to know what impacts users regarding the cinema-going experience and how this information translates into retaining old and developing new audiences.

Top Trends In Movies

SciFi movies generate more ticket sales than any other genre, followed by Romantic Dramas/Comedies, and Horror movies.  It is interesting to note, however, that Horror movies generate the highest level of social engagement (blog posts, tweets, social pages and postings) grabbing 53% of all movie social conversation.  In contrast, the top-grossing high-impact, scifi/fantasy movies muster only 20% of all social chatter.  This indicates that fan engagement is strongest in the Horror genre.  Romantic movies (generally referred to as RomComs) receive the most positive sentiments from viewers garnering a full 55% of positive social chatter.

In contrast, the dominating genre of SciFi generates only a 49% positive sentiment on social media conversation. It is also of note that SciFi movies have seen a shift from specialized fan-based to a more general audience appeal which has attracted larger audiences both young (18-34) and old (44-65) age groups.

Another trend is the increase in out-door cinema, be it at drive-in theaters or the (more recent) movies-in-the-park. Over the last five years, the movies-in-the-park experience has increased a whopping 4,500% in admissions.  This trend driven by affordability along with a dating option.  This trend, I believe, will continue to outpace general growth in cinema attendance.

Installment #2 of this Post 'Cost of Going To The Cinema' will continue next week

CHINA BREAKS BOX OFFICE RECORD

For some years, CMG has stated that China would surpass the U.S. as the largest movie box office grosser and inklings of this are now appearing.  This month, China will out-gross the U.S. as movies grossed $554 million last week - setting a new one-week movie admissions record.

'The Mermaid' helped break record

Roughly half of the record total, or $276 million, was grossed by a movie entitled, 'The Mermaid', a film staring Hong Kong comic Stephen Chow that was not released in the U.S.  The U.S. box office is still ahead for the year but it's only a matter of time before the U.S. rule over the cinema box office will come to an end. To give some perspective on how fast the Chinese cinema is growing, last week's admissions of $554 million were bigger than China's total box office for the entire year of 2007!

In second place last week was another Chinese movie, entitled 'The Man From  Macao 3' - it grossed $120 million.  In third was 'The Monkey King' which earned $117 million.  Again neither of these films were released in the U.S.

This is why I say that the scuffle over the diversity  of the Oscars is not relevant as the whole premise of the Oscars will be less and less important as China moves into the number one spot.  The Chinese will have their own Awards shows and the current Western stars of the cinema will loose relevance.

The cinema industry is literally shifting to the East as China's huge populace flocks to the new cinemas being constructed.  The Hollywood glitterati should brace themselves for the tsunami that is going to hit the industry.

OSCAR SWAG: More Ridiculous Then EVER!

Each year CMG reports on what's in the 'Gift Bag' the Oscar award nominees receive. And this year the swag-bag contents are off the chain.  Valued at more than $250,000 (almost double the value of last year's sack), the bags are becoming more valuable than the Oscar itself!

Steamist Home Spa

So, what golden goodies are in this year's bag-of-swag and how decedent is this whole tradition getting - as the gift-getters are the 10%ers the neo-libs are constantly bitching and moaning about.

According to Distinctive Assets, the company that puts together the bags, "Everyone Wins". Well, to me, the only winners are the celebs and to a lesser extent the gift donors - and of course Distinctive Assets.  In a statement issued by a Distinctive spokesperson, this year's bag was, "once again a blend of fabulous, fun, and functional items meant to thrill and pamper those who may have everything money can buy but still savor the simple joy of life."  Wow!  I love this kind of statement - so heart-felt. Yes, these celebs have everything but deserve more. So what will Matt Damon, Jennifer Lawrence, Cate Blanchett, and Sly Stallone do with their goodies? One would hope they give most, if not all, of it away.

Highlighted here are some items in this year's Oscar bag of swag:

-First Class 10 Day Trip to Israel (from the Israeli Government) - $55,000
-Walking 15 Day Tour of Japan (from Japanese Government) - $45,000
-One Year's Worth of Audi Car Rental - $45,000
-Laser Skin-Tightening Procedure - $5,000
-Lifetime Supply of Lizora Skin Creams - $31,000
-Vampire Breast Lift (uses blood-derived growth factors to provided rounder breasts) - $1,900
-Nuelle Fiera Arouser (female sex toy) - $250
-Steamist At Home Spa - $5,060
-Personalized M&Ms - $425
and so on

185 bags, full of life's-essentials, will be given out this year. I can't but wonder if this whole swag thing is getting a bit sleezy. Is it really necessary? The Academy has nothing to do with the gift bag giving, it is purely companies looking for PR and the hype their products will receive by being included in the swag array.

Just saying,

To 3D or NOT 3D?

Many moviegoers, myself included, continue to ask the question: "Should I go see the 3D version of movie X"?  3D movies cost more so it becomes a value question in terms of money being well spent. So, below is a breakdown of the key elements that will make or break the 3D or not 3D dilemma.

3D is great if done correctly

- 3D Fit:  Does the film lend itself to 3D? If the storyline is mostly drama and narrative and the movie does not rise to the occasion to use 3D effectively than the viewer should pass on the 3D option.

- Was 3D Planned: Was the movie always to be in 3D and shot in 3D? If not, and the 3D effects were added later, the movie was not designed to take full advantage of the format and should be passed on.

- 3D Used as a Gimmick: Is the 3D real, or is it used just for 'in your face' effect.  In using 3D, realism is key to making the movie a great visual experience, if not than pass and view it in 2D.

- Brightness: 3D NEEDS lots of light to work. Many cinemas under lamp (use too small a xenon lamp) in their larger auditoriums were most 3D films are screened. Additionally, 3D glasses cut down the light going to your eyes considerably, and many scenes in films are dark or take place at night - making the entire movie very dim.  So, search around for a cinema that has a big screen that is bright and steer-clear of darker 3D films.

 - Blurry Score: While watching a 3D film take off the glasses.  You can determine how much effort went into the 3D production by how blurry the image is without glasses.  If the image is a blur most or all of the time than you have an indication that the film was meant to be in 3D and great effort was dedicated to the format.

 - Audience Reaction: If moviegoers viewing the film say they suffered from 'motion sickness', the 3D effect was probably over-baked. In other words, there was TOO much 3D effect. A rocking boat, a coaster ride, etc. can be over-played.  If you like movement sensation go for it, if not, talk to someone or go on-line and get audience reaction to the film.

Anyway, for what it's worth, these are my criteria for viewing 3D of NOT - all of which can be answered by going on-line.   If you opt to view all available 3D movies than my criteria won't affect your decision, but if you are on the fence regarding the 3D format and feel a particular movie doesn't need to be in 3D to enjoy it than pass and view it in 2D.  Save the extra cash for a larger corn and candy.

What's UP At The Movies ? by Seymour Flix

Nose Candy In Movies - What Is It?

Pacino stares at pile of  'fake' coke in 'Scarface'

There are lots of movies in which drugs are a major component of the storyline. 'Stoner' films from dramas to comedies showcase drugs as a central theme - which means actors must 'get stoned' by snorting white powder.

So, what is required is a substitute for cocaine - a drug stand-in, if you will.  In the 1980s and through the '90s powdered milk and/or baking soda were the standard replacements for real drugs on movie and TV production sets. In recent times, these were replaced with a white powder called Inositol - which is Vitamin B in powder form.  As is turns out, Inositol is really used as a cutting agent for actual cocaine, but being a vitamin can actually give you a slight 'energy lift'.  For example, Vitamin B is the main ingredient in most 'energy shot drinks' so when ingested it gives you a 'kick' - some people get more of a kick than others.

The problem with Inositol is that for some folks the side effects can be, well, intoxicating. So, the fact that it is not a 'real' drug does not mean there can't be serious problems by snorting it.  For example, Al Pacino has often commented that snorting 'fake coke' in 'Scarface' really messed up his nasal passages for years after the movie was made.

So, when you see actors snorting, know it's not close to being real, but it's not, necessarily, healthy either just because it's a vitamin.


Chinese Keep Investing In Entertainment

The Wanda Group, the Chinese entertainment and real estate conglomerate, has inked a deal with Dolby Laboratories to build 100 advanced cinema theaters in China.

The theaters will feature Dolby's Vision Laser-powered projection and the Dolby Atmos totally immersive cinema sound systems.  To be constructed over the next five years, these cinemas will render IMAX cinemas obsolete, as the Dolby equipped cinemas offer the next generation in the cinema-going experience - and cinemas must kept evolving as competition from other entertainment options looms larger and larger.

Wanda had previously announced that it was going to upgrade 100 of its AMC owned cinemas in the U.S. with the Dolby advanced cinema systems.  The Chinese cinema market keeps expanding in production, distribution, and exhibition.  The commitments with Dolby further strengthens Wanda's movie exhibition capabilities and sets the stage for the next step in the movie-going experience.

Pope Goes Tinsel

Francis with new H'wood bud, DeCaprio

Rumor has it that Pope Francis may resign the Papacy in lieu of an acting career.  Pope Francis will be making his acting debut in the film 'Beyond The Sun' - it will be a first in Papal history.

'Beyond The Sun' is being described as 'a family adventure movie'.  It will be based on Gospel writings and one that the Pope requested be made, so as to "communicate Jesus's message to children". And, if you are going to deliver a spiritual message what better messenger than the Pope, himself.

No distributor deal has been inked, as yet, but the movie will have global appeal and reach. Production is to began before the end of March and it will be filmed in Italy.  The movie follows on the Pope's foray into the hip-hop world with the recent release of a song, entitled, 'Wake Up! Go! Go! Forward!' which is a mix of his inspirational lyrics narrated to an EDM beat.

CMG wishes his Excellency all the best on his new singing and acting careers.

Just saying,
S. Flix

Cracking The Atom

Disney, Fox, and Lionsgate have teamed up to lead a $50 million investment in Atom Tickets, a mobile ticketing app that will launch later this year. Atom is designed to make movie ticket and concession purchasing very simple and will be available for free on Apple App and Google Play.

Atom Tickets logo

"We believe Atom Tickets will revolutionize the way people go to the movies", says Michael Burns, Vice Chair at Lionsgate.  Atom will also provide film reviews and trailers.  When arriving at a cinema moviegoers will simply scan their previously received codes into a reader at the box-office or concession stand, making the experience seamless and very convenient.

According to the studios, the Atom app will enhance a cinema's revenue stream as people purchase more when buying on-line and knowing they won't have to wait in line.  This not only adds value to the consumer but aides the studios and cinemas by providing deep consumer data on purchasing habits and movie choices which can be converted into such things as ticket and concession coupons.

CMG says great!  Atom does all that which makes it a lot better than Fandango.  However, CMG sees a much deeper reason for Atom - the introduction of dynamic ticket pricing (DTP)!.

DTP (and you are going to hear a lot more about this in the future) is a way to charge more or less for a movie ticket, depending upon factors like: time, location, popularity of movie, etc.  For example, in the U.S. over 4 billion seats go unsold in cinemas each year.  Atom can offer these, less used Tuesday afternoon seats, at a discount rate.  The whole issue being to increase the utilization rate at cinemas, which is about 15-18%.

All well and good, but I feel the reason for DTP is ticket price management (manipulation) on the up-side, ie. higher ticket prices for those movies in high demand.  For example, 'Star Wars' admission tickets for the first days after release could have garnered a premium admission price, perhaps as much as $15-20 for a general admission ticket.  This is what the studios are after, they could care less about a cinema's utilization rate.  DTP is a way for the studios and cinemas to extract more out of each movie's gate - be it by lowering or raising the admission price, based upon the series of factors.

Dynamic Ticket Pricing is coming. Get prepared for it.

What's Up At The Movies - by Seymour Flix

Woman Shot Watching Movie - Patron Safety Not A High Priority

This past Thursday, a woman was shot at a cinema while watching '13 Hours:The Secret Soldiers of Benghazi'.  The shooting took place at the Regal Stadium 14 in Renton, Washington.  Authorities stated that an intoxicated man was allowed to enter the cinema and while in the auditorium fumbled with a gun which discharged and hit an innocent moviegoer.

Notice on Facebook

By the time police arrived, the man had fled the scene.  He later called the police and confessed that he had dropped the gun and it discharged, the bullet hitting Michelle Mallari in the shoulder. The man, Dane Gallion, 29 stated he had been drinking before entering the cinema- he has been charged with felony assault. Ms. Mallari, now hospitalized, is expected to fully recover from her wound.

So, again, this brings up the question of cinema patron safety. Obviously Gallion was intoxicated (which was confirmed by witnesses) and should not have been allowed into the cinema by Regal staff.  Cinemas need to be vigilant and patron safety should be a primary concern - in this case it wasn't!

In the wake of other recent cinema shootings Regal added a new security warning message on its website, which states "backpacks and bags of any kind are subject to inspection prior to admission".
Well, by golly, I feel a lot safer now!  Checking backpacks? Who wears a backpack to go see a movie? Are cinema ushers, popcorn makers, and sweepers becoming low-paid security guards?  And, God forbid, what if a box of Dots or Sweet Tarts or bottle of water is found in the sack?

Women moviegoers have reported that their purses were searched but only after their tickets were purchased but before any concession buying.  To add further insult, most men don't carry purses, so the search policy is skewed towards women.

My policy: attend movies at your own risk. Be on the look-out for intoxicated patrons and make a bee-line for the exit at the first indication of any out-of-the-ordinary goings-on. 

Note: A movie entitled, 'Dark Night' just debuted at the Sundance Film Festival.  The film is about the affect the shooting, in Aurora, Colorado, had on the lives of various moviegoers who witnessed the tragedy.  'Dark Night' is segmented into several vignettes that track the after-shock and emotions of various witnesses of the shooting.

'Dark Night' is a risky move for any director, but Tim Sutton supposedly pulled it off - the movie is a mix genre (narrative and documentary).  As of today the film has no release date as it just started making the festival rounds - we'll wait any see if any distributor picks it up.

It's A 'Perfect World'

China's Perfect World Pictures said it was signing a $500 million movie funding deal with Universal Pictures. This new venture follows only a week after Dalian Wanda, a Chinese investment group, announced it was paying $3.5 billion for the Hollywood-based Legendary Entertainment film studio.

Perfect World's deal is a five-year commitment for a 25% share of films released by Universal (which led all U.S. studios in box office gross in 2015).  Excluded from the deal are the 'Fast and Furious' and 'Minions' franchises.

Termed "a strategic partnership", Perfect World has made no public statement regarding its move into the American film industry.  This deal represents the on-going trend of investment into Hollywood entities by major Chinese entertainment firms.  Other investments have included deals with Warner Brothers, Lionsgate, and Fox studios.

Ban Popcorn At Cinemas - This is Crazy Talk

Somebody, anybody - Mike needs help

Popcorn is a staple at movies - period!  A bag of corn is a symbol of all that is right in the world. Now, a one Mike Shotton (a misguided Englishman), is attempting to ban popcorn from cinemas - and other misfits are agreeing.  Mike's on-line petition to ban corn has the signatures of 416 other heathens. Calling the snack, "the loudest food known to man", Mike says people make too much noise when eating popcorn.  Well Mike, I have never been bothered by loud corn-munchers at a cinema.  In fact, I find the opposite to be true - that eating popcorn prevents moviegoers from talking to one another which is ten times more annoying.

Mike hates corn.  His hatred is deep-seated and Freudian.  It's his Mother - she made him eat corn for supper, far too often, and, his Father, loved the stuff.  Mike, believe me when I tell you that popcorn will never, ever be banned at cinemas.  What else cost 10 cents and sells for $7?  Mike, corn is king at cinemas.  Without corn - no cinemas.

My advice Mike, 'watch movies alone, in the silence of your living room and dwell on your childhood with a good therapist'. 

Best, 
Seymour

Gerrymandering The Oscars

Gerrymandering - to achieve an electoral outcome by manipulating the voting.

Is the gerrymander the path the Oscars will take?  Will the voting for Oscar nominations be based upon anything other then the arbitrary nuance of Academy members' votes?  Like it or not this seems to be the route the Academy is taking regarding the future of the Oscars - however long and arduous that journey may be. Like many Awards it's not the best or most deserved that prevail but the one that keep the 'face' of the donor organization in proper form.

The Academy of Motion Pictures Arts and Sciences is a very tight, closed group composed of Hollywood insiders who vote every year on each other's performance; however, Hollywood and the Academy are both losing power and relevance.  For example, when (and not if) China becomes the largest cinema market the whole industry will shift. It won't be the Academy that welds power over the 'best' but a whole new group of folks making films outside the Hollywood realm.

The Oscars are losing their 'value' and have been for some time. Ask any recent Oscar recipient and they will tell you they got nothing of value (other than spiritual and, perhaps, individual satisfaction) from receiving the 'big' Award.  Viewership, of the Awards show, has been waning for years and gets more tedious and boring with each broadcast.  So, if gerrymandering is the inevitable 'way' of Academy voting who really cares - the whole concept is on the down-slide anyway.

As the old saying goes, "Awards are like hemorrhoids, eventually very ass gets one".

Just saying,

The Oscars Are All About Color : Green That Is

Forget about diversity, boycotts, and such, let's get down to reality and importance regarding the Oscars - their PRICE.

What were the costs of this year's Oscar campaigns, because if you came up short, you're out!  The only color that matters is Green.  I've posted about this before but it appears that some didn't heed my words or, God forbid, don't read CMG.

The Academy has over 6,000 members and if you don't treat them right, well, tough luck.  The new reality of the Oscars is: you have to pay-to-play. So, those of you in the entertainment world who are complaining about a lack of diversity ask yourself: How much was spent on 'promoting' my film?

Today, even the most jaded or inhibited of actors must partake in the wine and dine exercise with Academy members.  For example, this year Paramount, Fox, and Universal 'invested' the most in their entries. "The amount of money being spent is outrageous, it's like a Presidential fund raiser", bemoaned one indie studio exec (who asked to remain anonymous). According to Academy rules,   monies, in any amount, can be spent before nominations are announced.  Once announced and the second round of voting starts, 'to ensure that no statue and be bought', no event can be held that serves food or drink.  However, before the nominations, NYC-based Academy members were given Fox's 'The Revenant' treatment: breakfast at Monkey Bar, lunch at Le Bernardin, and dinner at the Harvard Club.

Now to cost. Smaller and indie studios can expect to fork-up $3 million to lobby Academy voters on their movies, the major studios will spend up to $10 million per entry.  In this digital age, the personal touch is what is called for, so the studios "encourage" stars to take as many selfies as is required with Academy members.  So, between TV spots, dinner parties, galas, and first-tier travel and accommodation expenses the monies add up with the majority being spent on voters in LA and NYC.

And then there are the Oscar consultants' fees.  These folks pull-in tens of thousands for their "awards-whisperings and persuasion efforts".  Their large fees being augmented by huge bonuses if 'their films' make the Oscar short-lists, receive a nomination, or get the big, gold statue.  These consultants (the best of which is a group called, Top Oscar) produce highly detailed information and data on Academy members' opinions on various films - and they know who is voting and how to reach them.

So, those of you who want to boycott the Oscars due to lack of color remember to spend more next year - it may not get you a nom but it is a requirement, and make no mistake, it's green that counts- protestations get you nowhere.