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Monday, January 03, 2022

Ugly People - A Short Post

 Someone quipped, "Politics is show business for ugly people" and from the looks of our politicians, this is very true.

What was ugly in 2021 was the movie box office. At $4.4 billion, and representing a 91% increase over 2020, it still has a long way to go.

The good news is that the cinema's ugliness will be overcome and it will rise again as the preeminent means of viewing films and the emotion they bring to the viewer. As for our politicians - no such luck!

People are returning to the cinema

 According to a recent poll by Nielson, when asked where would you prefer to view a new movie, 58% of people within the age of 18 to 58 responded 'in a movie theater'!  People want to go to the movies. They know the value of viewing a film in a movie theater vs. at home and they will return post (or sort of post) pandemic.

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