Kids Just Want To Have FUN!

 Like most of us, children have very short attention spans. Content has to grab them quickly and keep them amused - and that goes double for movies.

Animated films are generally expected to deliver kid fun that satisfy parents as well. The recent, "Sonic The Hedgehog 2" is a great example of this and as such, generated over $400 million globally.

Young kids want FUN movies

On the flip-side is animation that is not kid friendly... such as Pixar films, which are story and message-based. Pixar movies are good but they are not kid-fun movies. They are too complicated in plot and not what parents look for as content for their young children. Understanding a Pixar film means getting up to speed with the backstory and kids don't walk into cinemas knowing all of the ins and outs of the storyline and the plots are confusing for them. An example is the latest Pixar, "Lightyear", which required knowing who Buzz was from a previous film "Toy Story". "Lightyear" grossed about $150 million worldwide.

The upcoming "Minions: The Rise of Gru" is a perfect kid-fun film and I am expecting it to gross as much as the first "Minions" which took in over $1.2 billion globally,