Kevin Hart is the latest celeb to embrace Web3 as he dives into the NFT and Metaverse worlds. A popular actor-comedian-entrepreneur, Hart is looking to extend his brand, make bank, and have fun in the process.
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| A sampling of Hart's NFT images |
His foray into Web3 is multi-tactical. He is premiering an original TV docu, which will be aired on Roku called, "Confessions From the Hart". This show reenacts moments from Hart's life, as narrated by him. To coincide with this show his media company, Hartbeat, will release a limited number of NFTs that will allow fans to access bonus content for "Confessions From the Hart" in the Kevin Hart Nation Metaverse, 'Screening Room', developed in partnership with Web3 platform Moonwalk and virtual entertainment company Virtua.
There will be 10,000 NFTs minted and will sell for $65 each. They will be available for purchase via credit card of with Ethereum coins. In addition to the tokens the NFTs will carry member benefits, such as first-rights to tickets for Hart's upcoming comedy tour. Hartbeat is also launching a Discord.
"My favorite thing to do is make people lauch, and with Hartbeat's expansion into the metaverse and Web3 we will have exponential opportunities to bring huor and comedy to a whole new audience," says Hart.
As of the fourth quarter of 2021, Roku reached U.S. households with an estimated 80 million people.
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