|K-Pop Mega-stars BTS Group|
I have previously posted on the link between the movie industry and Web3. I have also predicted that this merger will be significant and usher in a new wave of content for cinemas to screen.
A recent event, which was underreported, was a collaboration inked between Disney and BTS (the world's most popular K-Pop group). K-Pop is the name for Korean Pop Culture which is currently the rage in music across the globe.
The deal includes five exclusive projects featuring BTS and is undoubtedly a coup for Disney as it seeks to ramp up global subscribership to Disney+.
All of BTS's live performances are also streamed live worldwide which is the reason why their U.S. tour, which was only three days in duration, grossed $90 million. The Korean music industry, is the world's 7th largest and fastest growing. It is predicted that it will reach 5th place in 3 - 5 years.
Although K-Pop is very success, the technology continues to evolve and it was really no surprise that Korea would be the first to introduce virtual bands within Web3 metaverses.
|BTS virtural avatars|
These virtual performances debuted last year to great success and I see cyberbands becoming adjacent and equally successful as real performers.