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Thursday, July 14, 2022

K-Pop Leads The Way As Web3 & Entertainment Merge


K-Pop Mega-stars BTS Group

I have previously posted on the link between the movie industry and Web3. I have also predicted that this merger will be significant and usher in a new wave of content for cinemas to screen.

A recent event, which was underreported, was a collaboration inked between Disney and BTS (the world's most popular K-Pop group). K-Pop is the name for Korean Pop Culture which is currently the rage in music across the globe. 

The deal includes five exclusive projects featuring BTS and is undoubtedly a coup for Disney as it seeks to ramp up global subscribership to Disney+.

All of BTS's live performances are also streamed live worldwide which is the reason why their U.S. tour, which was only three days in duration, grossed $90 million. The Korean music industry, is the world's 7th largest and fastest growing. It is predicted that it will reach 5th place in 3 - 5 years.

Although K-Pop is very success, the technology continues to evolve and it was really no surprise that Korea would be the first to introduce virtual bands within Web3 metaverses. 

BTS virtural avatars

These virtual performances debuted last year to great success and I see cyberbands  becoming adjacent and equally successful as real performers.


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